If you haven’t seen a dinner suggestion via e-mail from Kraft foods or a mobile coupon message from Kellogg’s yet, don’t think you’ve missed out. Many major food companies have pulled away from mass media advertising to what is still considered non-traditional media. This includes website marketing, mobile marketing, online coupons, viral marketing and more. Soon enough our e-mail and cell phone inboxes may even become overloaded with such advertising from the food industry. But, consumer opt-in programs make some of these promotions possible.
Fortunately because of opt-in programs we won’t get bombarded with intrusive advertisements. Rather, we have the ability to pick and choose which promotional materials we want. Thus, non-traditional media becomes a win-win situation. Businesses win because their advertising is targeted instead of broadcast to an audience uninterested and unsuitable for the product or service. Consumers win because they get the latest on new products and services from their favorite brands and they receive discounts on items they may already intend to purchase or want to purchase. Hooooahhhh! By Joe, I think they’ve got it.
Where does that leave your small business? I don’t know. Are you currently on the side lines? Competition could be passing you up or maybe your SME has never really put proper effort into marketing to your target audience. With the newest advertising wave on the rise, grab your board and let’s go.
