So now that we know that the rise in use of non-traditional media is upon us, let’s discuss a new form of said target marketing, shall we?  There are a few very interesting advertising opportunities out there so I will bring to light one specific innovative technology that isn’t so well known . . . yet. 

First off, knowing your target market is essential!  If you haven’t thought about the who you are trying to reach, you’re most likely spending your advertising budget for minimal results.  Why reinvest in advertising for your business without a clear picture as to who you need to reach and how to reach them?   

For organizations in the health industry such as Juice Plus+ (www.myjp.info) and Kangen Water (www.OrganicpHwater.com), reaching those who are interested in becoming healthier is key.  So if you can connect with your target market when they are not distracted by other advertisements, friends, family, or life in general, wouldn’t you exploit that opportunity to its fullest potential?  You may ask, “When does that EVER happen?”  Cue dream sequence sound effects . . . It’s that time of year and I’m waiting impatiently at the dentist’s office (or doctor’s office) for my annual check up.  Sheesh, the last time I was here I waited for almost an hour in the stupid waiting room!  Cell service isn’t the best in this God-forsaken building so I’m stuck with only the tattered outdated magazines in front of me to generically peer through so I don’t accidentally fall asleep in my chair. 

Hmmm, that sounds like at least a good half-hour to communicate with a new prospect.  Your target market takes care of their health (or at least frequents the physician when ill).  So why not take advantage of this uninterrupted time they have?  Engage your target market with WiSpots.  WiSpots is the newest “on-demand wireless connectivity, putting a world of information within arms reach of patients.” 

How does WiSpots accomplish this?  “WiSpots provides the public with the WiPad, a wireless internet access device placed in waiting areas, so that anyone who wishes to have internet access can do so any time, free of charge!”  Now that your target audience has something to read, review, learn about, etc. . . . products like Juice Plus+ and Kangen Water can share such things like health research and testimonials on the ad screen. 

It’s time to reinvest in your company wisely.  There are various other strategies to target your audience, but if you don’t have the time or experience to revamp your Marketing Plan, get with Vertical Insight.  Having a Marketing Director dedicated to growing your business, increasing you customer base and raising your sales is not only affordable . . . it’s a must have for your business to not only survive, but to become successful. 

For more information about WiSpots, visit their website at www.wispots.com.